IT Cosmetics Do It All Hydrating Sheer Tinted Moisturizer Balm - 110

Elle LearyMarch 21, 2026

Foundation Friday and this one surprised me in a good way. I tested the IT Cosmetics Do It All Sheer Tint Face Balm for about 4 to 5 hours, and I actually liked it. It gives a sheer, buildable tint with a radiant finish, and the balm texture makes it feel a little different from a traditional liquid base. On my skin, it gave that easy, fresh, healthy-looking complexion that still felt comfortable through the wear test. Ulta describes it as a 4-in-1 tinted moisturizer with 92% skincare ingredients, a radiant finish, and buildable sheer coverage.  I also posted the full face details and everything else I’m wearing over on Elleleary.com. Have you tried this one yet? #foundationfriday #itcosmetics #matureskinmakeup #beautyover40 #foundationreview