Shout out to my Ulta in the Smithfield Commons for recommending that Morphe palette and explaining to me what a pink undertone was . I’ll always hold that first visit close to my heart . It’s been many years and I have spent many hours in that store since . When I think of @Ulta Beauty I think of community because they are so inclusive and accessible. No matter where you are in life and what budget you can find something in an Ulta that will make you feel good 💟 What was your first ulta purchase tell me in the comments ! #ubcollective2025 #ultabeauty #ultabeautycollective #makeupandstorytime #makeupover40