The Anua Rice 70 Intensive Moisturizing Milk: A No BS Beauty Deep Dive

Hello everyone! Sarah here from No BS Beauty, and today I'm giving you the full lowdown on the Anua Rice 70 Intensive Moisturizing Milk. Grab your favorite beverage, settle in, and let's get into the nitty-gritty of this surprisingly impressive moisturizer.

Before we dive deep, here's a quick overview for those short on time:

• Packaging: Flawless. A practical and efficient pump bottle.
• Alcohol: Free of denatured alcohols.
• Fragrance: Completely fragrance-free. A breath of fresh air for sensitive skin.
• Manufacturing: Made in Korea, known for its high-quality skincare.
• Ease of Use: Effortless application and absorption.
• Ingredients: Packed with beneficial antioxidants and skin-loving ingredients.
• Animal Testing: Cruelty-free.
• Performance: Exceeds expectations.
• Price: Incredibly affordable.
• It Factor: Absolutely has it. A true standout.
• Overall Score: A perfect 10/10!

Alright, let's get down to business. I'm recording this review in my little downstairs studio. Usually, my furry companions are down here causing chaos, but Ike, my sweet senior dog, has been having some mobility issues lately. He took a bit of a tumble down the stairs recently, so I’ve installed a baby gate to prevent any further accidents. I can definitely relate to his clumsiness, believe me!

Speaking of clumsiness, I'm sporting my trusty Crocs today. They're like heaven for my feet – so comfy, just like slippers. However, I've officially banned myself from wearing them in public. Let's just say a recent trip to Target involving a full shopping basket, a sudden trip, and exploding groceries resulted in a mortifying public spectacle. So, Crocs are now strictly house slippers. At least if I fall at home, I'm spared the embarrassment. Funny enough, my husband Cameron is also rocking his Crocs today. We might not be winning any fashion awards, but comfort reigns supreme in this household! And yes, I've learned my lesson about overflowing baskets. Shopping carts only from now on!

Okay, back to the star of the show: the Anua Rice 70 Intensive Moisturizing Milk. Anua describes it as a lightweight moisturizing lotion formulated with rice bran water and niacinamide (which, personally, I'm hoping we see less of in 2024, but we'll see). They claim it enhances skin clarity, balances, and brightens dull complexions. Let's break down each aspect:

The Anua Rice 70 comes in a simple yet effective plastic pump bottle. This packaging is perfect for dispensing the right amount of product without any mess or fuss. No complaints here!

This moisturizer is completely free of denatured and other types of alcohol, as well as any fragrance or fragrance ingredients. It's truly scentless, which is a huge plus for those with sensitive skin or fragrance sensitivities.

The Anua Rice 70 is made in Korea, a country renowned for its innovative and high-quality skincare products. This gives me confidence in the formulation and manufacturing process.

This lotion-like moisturizer is incredibly easy to use. It has a wonderfully lightweight texture that glides effortlessly over the skin, absorbing quickly without leaving a greasy residue. A little goes a long way, especially if you apply it over a toner. It feels incredibly soothing and hydrating, and you can use it both morning and night. For those with oily skin, this might be sufficient as a standalone moisturizer. For my drier skin, I like to layer it under a richer cream at night. During the day, I apply it over my vitamin C serum and follow up with sunscreen. It leaves my skin with a natural, slightly radiant finish and just a touch of tackiness, which I actually appreciate. It’s the perfect texture for my neck and décolletage, as it doesn’t pill under makeup or leave my skin feeling dry and itchy.

The Anua Rice 70 boasts an impressive list of ingredients:

• Rice Bran Water: Provides deep hydration and soothes irritated skin.
• Niacinamide: Brightens skin tone, reduces the appearance of pores, and helps control acne.
• Meadowfoam Seed Oil: A rich emollient that locks in moisture and provides antioxidant protection.
• Coconut Oil: Another emollient that can be deeply moisturizing, although it can be problematic for some skin types.
• Rice Extract: Further enhances hydration and soothes the skin.
• Arginine: A skin-identical amino acid that promotes wound healing and supports healthy skin function.
• Adenosine: A cell-communicating ingredient that aids in wound healing and strengthens the skin barrier.
• Cholesterol, Ceramide NP, Ceramide EOP, Ceramide AS, Ceramide NS, Phytosphingosine: These skin-identical ceramides are essential for maintaining a healthy skin barrier and preventing moisture loss.
• Lactobacillus Ferment: A probiotic ingredient that soothes inflammation and improves hydration.
• Squalane: A lightweight antioxidant that protects the skin from environmental damage.
• Rice Seed Protein: Provides antioxidant benefits and helps to improve skin texture.
• Hydrolyzed Rice Protein: A highly effective humectant that draws moisture into the skin.
• Vitamin E: A potent antioxidant that protects against free radical damage.
• Ectoin: A powerful ingredient that protects, soothes, repairs the skin barrier, and provides intense hydration.
• Sodium Hyaluronate: A humectant that attracts and retains moisture in the skin.
• Rice Bran Oil: An emollient rich in antioxidants that nourishes and softens the skin.

Most sources, including YesStyle, Beauty Bay, Amazon, and Anua's U.S. site, state that Anua is a cruelty-free brand. However, I did come across one site that mentioned they aren't certified by any official cruelty-free organization. This discrepancy gave me pause, as official certifications like PETA and Leaping Bunny provide more concrete assurance. However, given that the majority of sources claim they are cruelty-free, I'm inclined to believe them.

This moisturizer delivers on its promise of lightweight hydration. It absorbs quickly, leaving my skin feeling soft and supple without any greasiness. While it does contain niacinamide, I wouldn't rely on it solely for brightening. It's not a targeted treatment for hyperpigmentation, melasma, or dark spots.

If you have acne-prone skin, this moisturizer might not be the best choice. It contains several potentially comedogenic ingredients, including coconut oil, cetearyl alcohol, glycerol stearate SE, carbomer, sodium isostearate, squalane, vitamin E, palmitic acid, and stearic acid.

At $22 for a generous 5 ounces (150ml), the Anua Rice 70 is an incredible value. A little goes a long way, so this bottle should last you several months.

The Anua Rice 70 Intensive Moisturizing Milk is a delightful, lightweight lotion that excels as a light moisturizer or hydrating layer. It's affordable, long-lasting, and plays well with other skincare products. While I'm generally critical of brands that receive excessive hype, Anua has genuinely impressed me with their Rice line. The Ceramide Rice Serum and toner are fantastic, and this moisturizing milk is a welcome addition.

I wholeheartedly recommend the Anua Rice 70 Intensive Moisturizing Milk. It's a fantastic option for those seeking a lightweight yet effective moisturizer that won't break the bank. Let me know in the comments if you've tried it and what you think!